Bloomberg Investigates
Hey, folks! Recently we completed our shoot for Bloomberg Investigates. It was very interesting and challenging task, so I want to share it with you. The Bloomberg team did all the shooting in New York. I had to film Charles Bahr (former ad sales manager in TikTok Germany) in Hamburg AS IF he were also in New York. Tricky, don't you think?
Capturing the essence of New York in a rainy Hamburg seemed impossible, but we found the perfect solution: lighting. With the right angle and lamps, we recreated the ambiance of a Manhattan sunset. It's amazing how lighting can transform the vibe and create magic on set — the whole alchemy of the shooting process.
Ever since TikTok burst onto the scene in 2018, its content has kept people glued to their screens. But it's important to be aware of the potential mental health impact on young users, especially with content that can lead to self-harm and even suicide.